Microsoft’s new AI offering, Copilot, can help you with anything. Like, anything. We were tasked with showing off its impressive capabilities as a companion for day-to-day life needs. So we built a campaign centered around sports and lifestyle influencers as they showcased its unlimited potential with their own unique prompts like, “How do I take my jump shot to the next level?” or “Can you convince me why I should be eating pasta right now?” It’s safe to say Copilot overdelivered.
Influencers:
Copilot had quickly built an interest as an easy, accessible AI offering. Now, it was time to generate app downloads with relevant and authentic content. So we showed off some of the most strategic ways to use the AI sidekick during the one event everyone on earth was watching: the 2024 Summer Olympics in Paris.
We worked with Kristin Juszczyk and had Copilot dream up the perfect American-themed outfit that she created and gifted to gymnast Livvy Dunne. Then, Livvy used Copilot to find the best places to rock her new outfit around the City of Light.
The campaign also featured Copilot cooking up food recommendations for an Olympic watch party at home and acting as a Parisian tour guide abroad. All videos drove viewers right to the app store, so they could put the power of Copilot in their own hands.
Influencers: