Sometimes, all it takes is a little motivation to make your next workout happen. To get people moving with Peloton’s newly relaunched fitness app, as well as Bikes and Treads, we teamed up with some of the biggest influencers in the world so they could walk through their workout routines. From hyping up their favorite instructors, to highlighting their go-to classes, they showed people across the globe how easy it is to squeeze in a sweat with the power of Peloton.
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Microsoft’s new AI offering, Copilot, can help you with anything. Like, anything. We were tasked with showing off its impressive capabilities as a companion for day-to-day life needs. So we built a campaign centered around sports and lifestyle influencers as they showcased its unlimited potential with their own unique prompts like, “How do I take my jump shot to the next level?” or “Can you convince me why I should be eating pasta right now?” It’s safe to say Copilot overdelivered.
Influencers: