Launching the first-ever sponsored “Demure”

Jools Lebron quickly rose to social stardom as one of the internet’s most popular personalities in just a matter of days. So it was no surprise that brands were racing to collab with the influencer on sponsored content. We helped Verizon do it first. In just three days, we quickly worked with Jools and Verizon to create and post a very mindful, very cutesy video that racked up over 1 million views and more than 120,000 engagements in the first 24 hours without any paid media behind it. Very demure? We think so.

Serving up content for the country’s biggest tennis tournament

The US Tennis Association tapped us to stir up excitement for the 2024 US Open. To do this, we teamed up with Lucas Brody for a series of on-the-ground interviews with attendees and iconic players, capturing unscripted and authentic takes on all things pop culture and tennis. We also partnered up with Antoni Bumba, Clarke Peoples, and José Rolón to capture the energy and excitement of the tournaments with talent documenting their unique, on-site experiences offered at Fan Week. Game, set, match.

BUILDING HYPE (& MUSCLE) WITH A FITNESS GIANT

Sometimes, all it takes is a little motivation to make your next workout happen. To get people moving with Peloton’s newly relaunched fitness app, as well as Bikes and Treads, we teamed up with some of the biggest influencers in the world so they could walk through their workout routines. From hyping up their favorite instructors, to highlighting their go-to classes, they showed people across the globe how easy it is to squeeze in a sweat with the power of Peloton.

DRIVING AWARENESS FOR EVERYONE’S NEW AI BFF

Microsoft’s new AI offering, Copilot, can help you with anything. Like, anything. We were tasked with showing off its impressive capabilities as a companion for day-to-day life needs. So we built a campaign centered around sports and lifestyle influencers as they showcased its unlimited potential with their own unique prompts like, “How do I take my jump shot to the next level?” or “Can you convince me why I should be eating pasta right now?” It’s safe to say Copilot overdelivered.

Turning awareness into app downloads during the 2024 Olympics

Copilot had quickly built an interest as an easy, accessible AI offering. Now, it was time to generate app downloads with relevant and authentic content. So we showed off some of the most strategic ways to use the AI sidekick during the one event everyone on earth was watching: the 2024 Summer Olympics in Paris. 

We worked with Kristin Juszczyk and had Copilot dream up the perfect American-themed outfit that she created and gifted to gymnast Livvy Dunne. Then, Livvy used Copilot to find the best places to rock her new outfit around the City of Light.

The campaign also featured Copilot cooking up food recommendations for an Olympic watch party at home and acting as a Parisian tour guide abroad. All videos drove viewers right to the app store, so they could put the power of Copilot in their own hands.