MICROSOFT COPILOT LAUNCH

DRIVING AWARENESS FOR EVERYONE’S NEW AI BFF

Microsoft’s new AI offering, Copilot, can help you with anything. Like, anything. We were tasked with showing off its impressive capabilities as a companion for day-to-day life needs. So we built a campaign centered around sports and lifestyle influencers as they showcased its unlimited potential with their own unique prompts like, “How do I take my jump shot to the next level?” or “Can you convince me why I should be eating pasta right now?” It’s safe to say Copilot overdelivered.