T-Mobile was taking direct shots at Verizon with misleading claims. Verizon needed a fast, fearless response with a creator who had enough weight to land a counterpunch, content that could live on social but scale to TV, and all of it delivered in just one week.
We tapped Caleb Pressley – bold, comedic and unafraid of the heat. In 48 hours, we scripted a content idea that could live across various social platforms, and even make its way to broadcast.
The spot crushed it on social, amassing millions of views and Verizon quickly green lit it for linear TV, making it Poster Child’s first broadcast spot.
Because of our work, Caleb Pressley has since become a trusted Verizon ambassador, appearing across multiple campaigns and different business needs, and proving himself as a go-to creator the brand can count on to drive loyalty.