As part of Poster Child’s groundbreaking partnership with Verizon, we worked alongside 13 content creators from around the country to hype Verizon’s Super Bowl FanFest. The activations took place in 30 cities, with the creators carefully selected in the country’s eight largest NFL markets. A diverse roster of creators was invited to amplify, engage with, and experience the Super Bowl through the FanFest activation. Each influencer had ties to the city where they attended FanFest, and crafted their own unique content about everything Verizon would offer at the event. Mega-influencer Tini Younger created a custom recipe, and hosted an on-site cooking demo at the House of Verizon in New Orleans.
To further promote the event, and highlight how Verizon would enhance the experience for fans, coaches, and athletes attending the Super Bowl, the company brought in five tech influencers for a behind-the-scenes tour of Caesars Superdome to capture content showcasing how Verizon powered the arena ahead of the game itself.
Verizon’s FanFest was a huge success: all participating cities sold out of tickets for their events before influencers could even post their second piece of planned content. The result was the largest simultaneous Super Bowl party in history—a nationwide, but deeply local, event with more attendees than the Super Bowl itself. Now that’s a Big Game.